simplify urban parking solution
Parkspot
In this project, I led the redesign of an urban parking app aimed at simplifying the user experience for drivers looking for available parking spaces in busy city areas. The initial platform was plagued by usability issues, inconsistent UI elements, and a lack of cohesive design. Additionally, there was limited understanding of the target audience, making it challenging to address user needs effectively.
Services:
Client:
Year:
Usability Improvements: Simplified the app architecture, reducing steps to complete key tasks.
Visual consistency Standardized design elements to create a more cohesive and intuitive experience.
User-Centric Design: Conducted extensive user research to guide design decisions and ensure the app met real user needs.
This project showcased the power of user-centered design and collaborative problem-solving. By aligning business goals with user needs and standardizing the visual design, we transformed a struggling app into a user-friendly, efficient solution that meets the demands of urban drivers.
This case study highlights my ability to lead end-to-end design processes, from discovery to delivery, with measurable positive outcomes.
