Improved Usability & Strategy: Services booking app
Scheduling made intuitive. Communication streamlined. Bookings and payments unified.
Scheduling made intuitive. Communication streamlined. Bookings and payments unified.
Scope:
App design across scheduling,
Customer communications,
Online booking, and invoicing/ payments;
End-to-end flow mapping from booking to follow-ups.
The information provided in this case study represents my own views and may not necessarily represent the opinions of the client.
The information provided in this case study represents my own views and may not necessarily represent the opinions of the client.
Role:
Product/UX Designer
Product/UX Designer
Client:
NDA Name
NDA Name
Timeline:
6 months
6 months
Challanges
Make scheduling truly seamless for teams managing jobs day-to-day.
Improve customer communication so users feel informed and engaged.
Provide a simple online booking path for customers.
Simplify invoicing and payments so transactions feel smooth, not administrative.
My Process
Mapped a massive, detailed user flow covering every interaction, from customer bookings and job assignments to invoicing and follow-ups, to spot friction and design a cleaner, more efficient experience end-to-end.
From there, focused the build on four high-impact capabilities:
dynamic scheduling,
automated communications,
online booking,
integrated invoicing & payments.
A more efficient, user-friendly platform that helps customers and the business stay organized, informed, and connected, aligning the full journey from booking to follow-ups.
Results & Impact
Phase 1: Scheduling & Communications
Dynamic, intuitive scheduling with drag-and-drop to simplify assigning and rescheduling jobs.
Automated email/SMS communications (reminders and updates) to reduce no-shows and keep customers in the loop.
Why this first: Scheduling and communications touch nearly every journey; improving them removes the most daily friction and immediately lifts clarity for both teams and customers.
Phase 2: Online Booking & Invoicing/Payments
A seamless online booking experience so customers can schedule services effortlessly.
Integrated invoicing and payments to make transactions smooth and hassle-free, closing the loop from booking to completion.
Why this second: Once core ops are clear, giving customers a self-serve path + frictionless payments compounds the gains from Phase 1 and supports growth.
Results & Impact
A more efficient, user-friendly platform that helps customers and the business stay organized, informed, and connected, aligning the full journey from booking to follow-ups.
Make scheduling truly seamless for teams managing jobs day-to-day.
Improve customer communication so users feel informed and engaged.
Provide a simple online booking path for customers.
Simplify invoicing and payments so transactions feel smooth, not administrative.
Mapped a massive, detailed user flow covering every interaction, from customer bookings and job assignments to invoicing and follow-ups, to spot friction and design a cleaner, more efficient experience end-to-end.
From there, focused the build on four high-impact capabilities:
dynamic scheduling,
automated communications,
online booking,
integrated invoicing & payments.
My Process
Dynamic, intuitive scheduling with drag-and-drop to simplify assigning and rescheduling jobs.
Automated email/SMS communications (reminders and updates) to reduce no-shows and keep customers in the loop.
Why this first: Scheduling and communications touch nearly every journey; improving them removes the most daily friction and immediately lifts clarity for both teams and customers.
A seamless online booking experience so customers can schedule services effortlessly.
Integrated invoicing and payments to make transactions smooth and hassle-free, closing the loop from booking to completion.
Why this second: Once core ops are clear, giving customers a self-serve path + frictionless payments compounds the gains from Phase 1 and supports growth.
Challanges
Phase 1: Scheduling & Communications
Phase 2: Online Booking & Invoicing/Payments
