Marketplace UX for finding and booking professionals
From discovery to booking in minutes, clear profiles, simple scheduling, and built-in comms.
From discovery to booking in minutes, clear profiles, simple scheduling, and built-in comms.
Contributions
IA & product strategy: mapped two-sided flows, defined milestones for supply readiness and client conversion.
UX/UI design: pro onboarding tiles, services setup, dashboard (stats + calendar + events), members & chat; public homepage, about, profile, and booking UI.
Component library: tokens, cards, chips/badges, tables, modal patterns reused across app & site.
Content & Ux Writting: onboarding CTAs, package labels, booking details, FAQ framing, “Why choose Planora” value props.
Handoff & delivery support: annotated specs, component docs, and release QA with devs.
The information provided in this case study represents my own views and may not necessarily represent the opinions of Planora.
The information provided in this case study represents my own views and may not necessarily represent the opinions of Planora.
Role:
Product/UX Designer
Product/UX Designer
Client:
planora
planora
Timeline:
12 months
12 months
Challanges
Two-sided clarity. Give clients a fast path from search → profile → availability → booking, while giving professionals a simple way to get set up (profile, services, availability, payouts).
Trust at a glance. Profiles and category pages needed to communicate credibility (packages, reviews, location, experience) without cognitive overload.
Operational efficiency. Reduce manual coordination via a dashboard that surfaces events, cancellations, and quick actions; keep everyone informed with lightweight messaging.
My Process
Mapped the end-to-end flow (client discovery → booking → reminders → completion; pro-onboarding → services → calendar → earnings).
Consolidated UI into a compact design library (cards, stats, lists, chips, badges, modals) seen across dashboard, members, booking, and public pages.
Shipped in two phases to balance supply & demand.
Ratings & reviews v2 (structured, per-package + media).
Recommendation rails on profile (“Similar professionals”) and after booking (“Prepare for your session”).
Calendar integrations (two-way sync + conflict detection across providers).
What I’d Do Next
Phase 1: Professional Side (onboarding & scheduling)
What we designed & shipped:
Onboarding walkthrough: Customize profile → Availability & Calendar Sync → Payment setup.
Services & packages creation with clear hierarchy (title, description, language, pricing) and a “Create new service” CTA
Operational dashboard with stat tiles (upcoming / canceled / done), a compact year strip calendar, and an Events table showing job status chips (Upcoming, In Progress, Completed).
Members list (customers table) with value tiles up top (New, Recurring, Value, Active) and in-row “Message” action.
Chat with members for quick coordination and follow-ups.
Phase 2: Client Side (discovery, profiles, and booking)
What we designed & shipped:
Homepage with AI-powered search hero (“We’re redefining how you connect with the services you need”), credibility section (“Why choose planora”, and category grid.
About page clarifying value for both audiences + FAQ.
Public professional profile with location, years of experience, skills, services, reviews, and a Packages block (Basic/Standard/Pro).
Book session flow with date picker, available time slots, selected details summary, clear fees, and a friction-free Schedule CTA.
What I’d Do Next
Ratings & reviews v2 (structured, per-package + media).
Recommendation rails on profile (“Similar professionals”) and after booking (“Prepare for your session”).
Calendar integrations (two-way sync + conflict detection across providers).
Two-sided clarity. Give clients a fast path from search → profile → availability → booking, while giving professionals a simple way to get set up (profile, services, availability, payouts).
Trust at a glance. Profiles and category pages needed to communicate credibility (packages, reviews, location, experience) without cognitive overload.
Operational efficiency. Reduce manual coordination via a dashboard that surfaces events, cancellations, and quick actions; keep everyone informed with lightweight messaging.
Mapped the end-to-end flow (client discovery → booking → reminders → completion; pro-onboarding → services → calendar → earnings).
Consolidated UI into a compact design library (cards, stats, lists, chips, badges, modals) seen across dashboard, members, booking, and public pages.
Shipped in two phases to balance supply & demand.
My Process
What we designed & shipped:
Onboarding walkthrough: Customize profile → Availability & Calendar Sync → Payment setup.
Services & packages creation with clear hierarchy (title, description, language, pricing) and a “Create new service” CTA
Operational dashboard with stat tiles (upcoming / canceled / done), a compact year strip calendar, and an Events table showing job status chips (Upcoming, In Progress, Completed).
Members list (customers table) with value tiles up top (New, Recurring, Value, Active) and in-row “Message” action.
Chat with members for quick coordination and follow-ups.
What we designed & shipped:
Homepage with AI-powered search hero (“We’re redefining how you connect with the services you need”), credibility section (“Why choose planora”, and category grid.
About page clarifying value for both audiences + FAQ.
Public professional profile with location, years of experience, skills, services, reviews, and a Packages block (Basic/Standard/Pro).
Book session flow with date picker, available time slots, selected details summary, clear fees, and a friction-free Schedule CTA.
Challanges
Phase 1: Professional Side (onboarding & scheduling)
Phase 2: Client Side (discovery, profiles, and booking)
